I am sure by now, that you've all seen some sort of flash website or element. It's taken the web by storm and whether you like it or not you probably marvel and what it can bring to a website. No page refreshes, just small and sometimes large applications or movies that sit inside of a website.
Flash is used in so many different applications, animation, and even video. Flash video is fast becoming the standard for video on the web and is used by giants such as youtube, google video, and myspace tv. The opportunities that are available with flash to wow your audience and keep them on your website is almost endless.
Yes, it's true that search engines can't read it, but it has become a necessary evil on the web because in our eyes there is no other platform that will keep your target audience on your website longer than using flash elements inside of it.